Strategy & repositioning
Market clarity, brand positioning, customer journey and a commercially grounded path forward.
Paris · International
We shape the stories people travel for.
Strategy, branding and communications for hotels, resorts, restaurants and lifestyle destinations with something exceptional to say.
Explore our expertiseLuxury hospitality & brand strategy
The agency
Where strategic clarity meets the art of hospitality.
Velvet Manor is an independent luxury hospitality agency working across positioning, branding, public relations, influence, social media and content.
We help distinctive hotels and restaurants articulate what makes them worth choosing, then carry one coherent narrative through every guest-facing touchpoint.
Our point of view
“Luxury is not louder. It is more precise.”
We combine an editorial eye with commercial thinking. Every recommendation begins with the property, the place and the people it is meant to move.
Onestrategic partnerGlobalperspectiveBespokescope
Specialist sectors
Hotels and restaurants need distinct strategies.
We adapt every mandate to the operating model, guest journey, commercial priorities and cultural context of the business.
Our expertise
From positioning to presence.
A focused mandate or an integrated partnership, shaped around the property and its precise business question.
Strategy, communications and creative direction shaped together.
Branding & storytelling
Identity, naming, narrative and tone of voice built around what makes the property distinctive.
Communications & PR
Media strategy, international relations, press trips, reputation and crisis communication.
Social media & content
Editorial direction, photography, video, copy, community and performance optimisation.
Collaborations & partnerships
Influencer programmes, brand alliances, events, activations and co-branded experiences.
Selected experience
Places people remember.
Experience across leading hotels and destination-led hospitality brands around the world.
Hotel de Russie, Rocco ForteFour Seasons Costa RicaFouquet's Courchevel BarrièreThe Udaya Resort & SpaMandarin Oriental New YorkMarriott Champs-ÉlyséesMandarin Oriental MarrakechSt. Regis La Bahia Blanca Tamuda Bay
View all selected work Start a conversation
Let’s build visibility that supports your business.
Tell us about your hotel, restaurant, opening, repositioning or communications mandate.
Discuss your project