Integrated communications

Strategy that turns a property into a name people know.

Velvet Manor brings positioning, PR, influence, content and social strategy into one clear direction for hotels, restaurants and lifestyle destinations.

Hospitality communications team developing a strategy

What we do

PR begins before the first press release.

It begins with a relevant position, a story worth repeating and a precise understanding of who should hear it. We connect strategic and creative work so every appearance strengthens the same reputation.

Strategy & repositioning

Define the market position, commercial priorities and guest promise before expression begins.

  • Market and competitive analysis
  • Brand strategy and positioning
  • Concept and positioning
  • Guest profile and customer journey
  • Experience and lifestyle integration
  • F&B, wellness and activation strategy

Branding & storytelling

Build a coherent identity and narrative that can live across the property, press and social channels.

  • Brand identity and visual direction
  • Naming and tagline
  • Brand narrative and storytelling
  • Tone of voice and brand guidelines
  • Interior and architectural concept alignment

Communications & PR

Place the brand in front of the audiences, media and partners that shape reputation.

  • PR strategy
  • Media relations
  • Press trips and influencer relations
  • Reputation management
  • Crisis communication
  • International and cross-cultural communications

Social media & content

Turn positioning into an editorial system that feels distinctive, consistent and relevant.

  • Social media strategy
  • Content creation: photo, video and copy
  • Account management
  • Community management
  • Paid social and performance
  • Campaign tracking and optimisation

Collaborations & partnerships

Create alliances and experiences that extend reach without diluting the brand.

  • Influencer and talent collaborations
  • Brand partnerships
  • Events and activations
  • Co-branded experiences
  • Global networking and market connections
Hospitality content production on a Mediterranean terrace

PR in practice

From story to coverage. From visibility to preference.

We shape the message, create the material and place it through the right mix of editorial media, trusted creators, partnerships and owned channels.

Earned reputation

Media strategy, press relations and stories designed for relevance rather than volume.

Influence with context

Creators and partners selected for audience fit, credibility and the world around the property.

Editorial consistency

Photography, video, copy and social direction that make every touchpoint recognisably yours.

Ways to work together

Support for the moment your business is in.

How collaboration begins

Property review

We learn the business, audience, market, existing perception and immediate priorities.

Strategic scope

We identify the work that will create the most value and define responsibilities, timing and deliverables.

Activation plan

We align the teams and move from strategy into a clear editorial, communications and measurement rhythm.

Start a conversation

Let’s build visibility that supports your business.

Tell us about your hotel, restaurant, opening, repositioning or communications mandate.

Discuss your project