Hôtel de Paris Saint-Tropez

is a landmark luxury property located in the very heart of Saint-Tropez, just steps from Place des Lices and the port, an increasingly rare positioning in a destination where many high-end hotels are set outside the town center. Originally opened in the 1960s and associated with the golden era of the French Riviera, the hotel has long been part of the Saint-Tropez legend, welcoming an international clientele including artists, celebrities, and iconic figures such as Brigitte Bardot. Today, the property combines this heritage with a contemporary approach to design and hospitality, featuring spacious rooms, a rooftop pool with panoramic views, and several dining venues, including Les Toits Lounge (rooftop restaurant) and refined Mediterranean concepts, making it a central lifestyle address in Saint-Tropez.

Scope of work
Development and execution of an influencer campaign, alongside social media strategy and content creation. Production of photo and video assets tailored to the hotel’s digital and marketing needs, aimed at enhancing brand visibility and reinforcing its positioning across social and editorial platforms.