The Plaza Hotel, New York

located on Fifth Avenue at the corner of Central Park South, is one of the most iconic luxury hotels in New York and the United States. Opened in 1907, the property is a designated New York City landmark and has long been associated with timeless elegance, hosting celebrities, royalty, and influential figures for over a century. Renowned for its grand architecture, legendary Palm Court, and refined residential-style suites, The Plaza has also been featured in numerous films and cultural moments, reinforcing its status as a symbol of classic New York luxury. Today, it remains a flagship property within Accor’s luxury portfolio (Fairmont Hotels & Resorts), attracting an international clientele drawn to its heritage and prestige.

Scope of work
Social media support and digital strategy development, alongside photo and video content creation designed to capture the property’s iconic atmosphere. Execution of influencer campaigns and visual storytelling aimed at strengthening the hotel’s digital presence and reinforcing its positioning as a landmark luxury destination.